Fobos - create an online store on the Yii2 PHP framework

Fobos - development of an online store for hunting goods and accessories. In order to maximize the technical settings of its advancement in the network, it was decided to use the engine on the Yii2 PHP framework as a more flexible optimization tool with deep customization.

The goal of our team in the project is to develop an online store with more successful interaction with users, through a better and more convenient interface, for further advancement in the network.

WISHES OF THE CUSTOMER

• Conduct research site marketing opportunities;
• Website development on the Yii-2 framework;
• Creating a new, more successful interaction with users through a high-quality and convenient interface that allows the customer to quickly find the desired product and place a purchase;
• Upload to the site from the XML file information on products (catalog, brand, prices, balances, pictures of goods, specifications);
• Upload to the site from the 1C-file price updates in hryvnias and currency;
• Integration of the site with the payment system for receiving oglaine-payments.

Special requests - improving the performance of an existing online store, laying the opportunity for flexible improvements to the functionality in the future, as well as emphasizing the company's corporate identity.

What we did

• content marketing - correction of the selling structure of the site;
• design (graphic, UX / UI);
• adaptive layout for desktop, tablets, smartphones;
• development of the “engine” of the online store and additional functionality in the backend;
• SEO optimization of the new version of the site.

Deadlines: 09.2017 - 02.2018

OUR RESULT

The site is conveniently structured, clear in navigation and has a simple and convenient interface, designed with modern design, harmoniously incorporated into the corporate style.

After the redesign, traffic increased 3.5 times, the conversion rate of the site increased from 0.39% to 63.88%.

CUSTOMER REFERENCE

During the time of cooperation, the development team approached with responsibility to the tasks set, performed them efficiently and on time, showing professionalism, creativity, interest in improving the product and communication skills.