SEO-case: Toys and goods for kids e-store SEO promotion

Toys e-store is primarily created not for children, but for parents. Target audience is young parents. Promotion team should focus all efforts to promote the site on this topic on this particular audience.  

The client came with the problem of insufficient visibility of website in search engines and a weak conversion.

INFORMATION ABOUT THE SITE:

• A company sells toys and products for children;
• web-site age - 5 years;
• the region of promotion – Ukraine;

THE PURPOSE OF WEBSITE PROMOTION:

• to bring website in the top 10 for targeted search queries;
• to increase the attendance rate;
• to increase conversion rates.

AREAS OF WORK TO PROMOTE THE SITE

After the website creation the SEO-promotion works were not performed, therefore there were a number of problems of internal and external optimization. 

Category pages were filled with the unique texts. We worked on the URL addresses on the website, and eliminating a large number of pages-takes. Also fine-tuned the filtering module products to save you time the buyer and the most accurate product selection.

TECHNICAL OPTIMIZATION WORKS:

• created responsive layout for display on various devices;
• implemented bread crumbs with structured data;
• modified page card product;
• optimized images for faster loading;
• added conversion elements on all pages of the website;
• the site was moved to HTTPS.

CONTENT WORKS

Section "Blog" filled with thematic texts with useful tips for users regarding the selection of different product groups, as well as guidelines for choosing gifts for children of different age groups. This gave the opportunity to significantly expand the semantic core.

WORKING WITH LINK PROFILE

When building a link profile, preference was given to post quality resources with the following themes: Home, Family, Beauty, Women's portals. As donors were chosen reputable sites with high attendance rate.

CARRIED OUT WORKS DURING THE PROMOTION:

• Conducted technical and usability audits of the site
• The analysis of niche and competitors
• Technical changes were made
• Improved functionality of the website
• Conducted SEO
• The website is filled with texts and news
• Received a large number of links from trust resources.

THE RESULT OF WEBSITE PROMOTION:

As a result of promotion the number of orders from users who came from search engines increased by 230%. Also 70% improved conversion rates of visitors from contextual advertising. 

We still work on the site. We arrange improvements, which should expand the number of channels to attract the target audience, including social networking.