How to rise a restaurant attendance several times with the help of Facebook page

INFORMATION ABOUT THE PROJECT:

• A network of restaurants;
• Service: Targeted advertising in Facebook;
• Region: Zhytomyr, Zhytomyr region.

THE OBJECTIVES OF THE PROJECT:

• To bring more targeted audience on the Facebook page;
• Each individual restaurant brand promotion;
• Presence in social networks;
• To increase the number of calls and orders.

USED PROMOTIONAL TOOLS

• targeted advertising;
• remarketing.

The showtime:

• Brand - around the clock;
• Event - Prime time (from 19:00 to 21:00)

WORK ON THE PROJECT:

1. The niche and target audience analysis was made.
2. Public pages of restaurants configuration.
3. Ad account creation.
4. Text and graphic content preparation.
5. Setting of advertising campaigns according to the analysis of the niche and target audience by age, interests, behavior and setting time shows.
6. For sales funnel forming, remarketing counter and collection settings of the audience, depending on the interaction with the site were set up.
7. Conducted F/B testing ads to identify the highest CTR and conversion.
8. Allocation of daily budgets for the most cost-effective and conversion ads constantly monitoring and watching them.

As expected, the most active target audience is women 25-34 years.

The result has been to achieve maximum coverage of the target audience with a minimum budget of each ad.

In general, we can notice the engagement and conversions increase.