While starting a new business the founders usually think of an accurate sales process development; they are more concerned about the lack of sales. A weak sales team in a company, which typically consists of the executive and one or two managers, gains full access to the customers and does what it thinks to be right.

Some people can ask questions: "Is it suitable for B2B or B2C?"; "Is it efficient for a clothing store and a private kindergarten?" And some people just act decisively, because trading through a high-quality CRM is profitable and relevant anytime and anywhere - especially on the World Wide Web.

In order to interact with customers effectively and maximize the conversion of leads into real sales, it is necessary to implement and properly configure a CRM-system.